Nordstrom is going bigger on beauty services at its New York flagship and has tapped a leading med spa chain to do so. In February, SkinSpirit will unveil a shop-in-shop treatment space in Nordstrom’s Beauty Haven area, which currently offers brow services, blowouts and nail services. On SkinSpirit’s treatment menu are facials, microneedling, filler and Botox, among other injectables.

Med spas have gained traction in recent years. Last year, the American Med Spa Association said the market had grown by over $4bn in revenues in the preceding four years. For SkinSpirit, the concept will mark the chain’s 50th location. Down the line, SkinSpirit will expand the partnership with Nordstrom’s store in Chicago.