Under the motto ‘Viva Jelmoli’, the prestigious house on Zurich's Bahnhofstrasse is celebrating the entire store and the vibrancy, abundance and aesthetics that have always characterized Jelmoli, just in time for the spring awakening. The watercolor artworks of the campaign are inspired by a historical illustration by Jelmoli and were painted by hand. They adorn the lovingly staged shop windows and promotional areas in and around the store.

Jelmoli is full of stories, six floors on which memories have been created for over 190 years. With ‘Make a Wish, Create a Memory’, the department store invites you to become part of this infinite collection of moments. Whether it's a night in the department store, an exclusive look behind the scenes or a final event highlight: Jelmoli wants to create unforgettable experiences for customers in its final year as a department store and is fulfilling wishes in a unique campaign. Wishes can be submitted from now until April 30, 2024 at www.jelmoli.ch/wishes or on site in the wish box on the 1st floor. A jury will then select the winning wishes to be fulfilled by the end of 2024.