Woolworths celebrates World Food Day with the launch of the 'One Small Spoon' campaign to unite its employees, customers, suppliers, farmers, and other partners in a consolidated drive to contribute to ensuring that every South African access sufficient, nutritious food every day.
The One Small Spoon campaign echoes the theme of today's 2018 World Food Day, 'Our actions are our future' and emphasises that if we come together we can solve seemingly intractable problems such as hunger.
According to the FAO (The Food and Agricultural Organisation of the United Nations) a #zerohunger world is possible by 2030.
Currently, 14 million South Africans are at risk of going hungry every day, but like many other countries, South Africa over-produces food. From farm to factory; from shop to table, one third of all the food produced in South Africa goes to landfill while the most vulnerable go hungry. With the right intentions and actions this can change. South Africa does have the means to become a food secure country where all people, at all times, have access to sufficient food to enjoy an active, healthy life. At the core of the campaign is an online food security hub: www.woolworths.co.za/onesmallspoon that provides the latest information about Woolworths' food security partners and projects, and gives all South Africans the opportunity to engage and share the food security actions and activities in their communities. Food security is an overall term that includes the availability of food, its accessibility, how it is utilised and its nutritional value. Woolworths' 14-year partnership in the EduPlant programme, managed and initiated by Food & Trees for Africa is an example of a programme to increase the availability and accessibility of nutritious food in communities through the establishment of permaculture food gardens in schools. Last year, R570 million's worth of Woolworths food, not sold before the 'sell by date' but still within the 'use by date', was donated directly from stores to charities.