• Background: During the busiest shopping time of the year, Jelmoli set an example against over consumption and for solidarity and social commitment. Instead of offering deep discounts and bargains during Black Friday, Jelmoli donated a portion of its profit to a local charity.
• Description: From Friday, 26 November to Sunday, 28 November 2021, the iconic Swiss department store donated CHF5 (US$5.45) for every purchase totalling CHF50 (US$54.50) or more. 
• Impact: Jelmoli was very proud to hand over a check of CHF47,950 (US$52,248) to the Züriwerk foundation. Züriwerk is a foundation that helps integrate people with cognitive impairments in the canton of Zurich with social and economic participation.

Photo courtesy of Jelmoli