• Background: David Jones is set to host a range of in-store festivities and experiences, as part of Pride Month. Between February 23 and March 5, David Jones’ Bondi and Elizabeth Street stores in Sydney will feature live performances from a diverse dance troupe called Briefs Factory.
• Execution: The undertaking commemorates the launch of David Jones’ Our Window, Your Stage’ series which will turn the window displays of the stores into ‘animated performance platforms’. Apart from the performance, a live model installation featuring a fashionforward range of accessories and underwear will be set along with DJs from the LGBTQIA+SB community performing on the store floors.
• Impact: David Jones said Pride Month helps reinforce the commitment to LGBTQIA+SB inclusion within the stores and beyond. A Glitter Rainbow Fruit photo booth will be installed at the entrance of the Elizabeth Street store giving customers and pedestrians a chance to capture their own unique pride moment.

Photo Courtesy of David Jones.