• Background: As part of its commitment to fashion circularity and it's new sustainability strategy, The Green Act launched last month, Jelmoli is partnering with Ingrid & Emil, a Swiss second-hand shop for baby and children's clothing.
• Description: Until the end of June 2021, Jelmoli is featuring an Igrid & Emil pop-up shop in the 1st floor of its Zurich Department Store. 
• Impact: The latest pop-up solidifies Jelmoli's commitment not only to The Green Act, but fashion circularity in general and thereby reducing waste and pollution that is often associated with fast fashion. 

Photos courtesy of Ingrid & Emil for Jelmoli