• Background: Launched from April 19th in the 9 stores of Rinascente’s group, the ‘Earth Lovers’ project confirms the company’s intention to become a ‘house of values’, through selected partnerships.
• Description: The brand mix includes Orticola, Satoshi, Crespi Bonsai, Cactusmania, Tillandsia, Plantophille and many others. Rinascente Milan will host an experiential recovery-themed project aimed at involving young designers and including workshops with students, meetings and live customization sessions. Vestiaire Collective, a popular re-sell platform, will install a ‘drop off point’ where customers can leave their garments to be sold through the platform.
• Impact: Specific areas in the stores will present selected products and brands united by an ethical commitment towards communities and local craftsmanship, respect for the well-being of the planet and animals and the protection of the environment in all its forms.

Photo Courtesy Rinascente