• Background: Selfridges is broadening its rental market with the debut of Selfridges Rental on its e-commerce website, expanding it from an exclusively in-store-based offer.
• Description: This expansion builds upon Selfridges' Hurr Collective deal and uses Hurr technology. The rental products, however, are curated by the Selfridges buying team whose goal is to offer the best new-season womenswear, menswear and accessories. The items are available to rent for four, eight, 10 and 20-day periods. Prices start at £20 for a four-day rental.
• Impact: By scaling up its rental service, Selfridges is helping even more customers to reduce the environmental impact of their wardrobe choice by extending the lifespan of clothes and accessories that already exist. 

Photos courtesy of Selfridges