• Background: With fashion product rental expanding at a fast pace, the cost of high-end labels to buy upfront accelerating and with investment in designer kidswear increasingly costly because of the speed at which children grow, the opportunities for kidswear rental are huge.
• Description: Selfridges is expanding into the area with the launch of its first kidswear rental collection, offering a curated edit across occasionwear, outerwear, streetwear and changing bags that has been selected by its buying team. Sizes start at six months and rise to 16 years with items available for four, eight, 10 and 20-day periods. Prices start at £20 for a four-day rental. And later this year, the offer is set to expand to include children’s skiwear.The company launched adult ski rental last year and that accounted for a third of total Selfridges rentals in the AW21 season.
• Impact: Once again, the company is working with rental specialist Hurr to power the new initiative as part of its Reselfridges eco drive.

Photo Courtesy of Selfridges