• Background: In April, Selfridges launched it's first #kindnesschallenge to support the charities, medical professionals and key workers whose heroic efforts are helping communities deal with the effects of coronavirus.
• Description: For the new iteration of the #kindnesschallenge Selfridges is working alongside charity partner +Heroes to reward everyday heroes from the COVID-19 frontline. People are asked to nominate any NHS professional or key worker they would like to give back to. 
• Impact: Selfridges' shout outs and likes bring exposure and recognition to usnung heroes. In addition, Selfridges selects three to five nominees each week to receive an extra special surprise gift sent to their workplace.

Photos courtesty of @theofficialselfridges (Instagram)