• Background: Selfridges has launched a pre-loved outdoor clothing pop-up at RESELLFRIDGES -- a permanent in-store and online resale space at the Oxford Street flagship.
• Description: The Great Outdoors pop-up is prominently displayed in the Designer Studio on the third floor and brings together a roster of vintage and secondhand specialists, among them Dukes Cupboard, Trading Desk and HURR, each of whom has curated exciting edits inspired by the great outdoors.
• Impact: The latest pop-up embeds circularity into Selfridges' business and commitment to sustainability through innovative services across Repair, Rental and Resale models that saw it launched several other sustainable pop-ups at RESELLFRIDGES since Project Earth launched last year.

Photos courtesy of Selfridges