• Background: As part of its PROJECT EARTH sustainability endeavour to explore circular retial models and experiences, Selfridges is offering pre-loved unique wedding outfits and accessories.
• Description: For five weeks from 2nd August, the pop-up is available at Selfridge's iconic Corner Shop at Oxford Street. The goal is to "breath new life" into pre-loved wedding wardrobes from dresses, to upcycled menswear suits, to vintage wedding rings and accessories, as well as upcycling services and a rental offering from iconic brands and one-of-a-kind pieces.
• Impact: This unique venture helps brides and grooms celebrate weddings in a more sustaible way.

Photos courtesy of Selfridges